Most startups fail. As they should. That’s part of life.
When a company shuts down, it’s digital footprint is quickly forgotten as founders move on.
The goal of this website is to be a post-mortem project to document the rise and fall of Bllush. To help entrepreneurs, investors and product executives learn from our achievements and failures. Startup failure should be embraced, and not a source of shame.
The information on this website was written to be fully transparent, for good and bad.
Many stories I have never shared outside the company will be revealed here:
- The story of how we signed the famous Zalando as a client, and also the story of how TenenGroup fired us.
- The techniques we used to hire amazing employees, and also how we wasted $500,000 on sales initiates before having true product-market-fit.
- How it feels to work with smart, supporting investors. But also interactions with ego-driven VCs I won’t ever want to work with.
The content in this website will likely piss some people off – which is OK and a risk I’m willing to take.
This website will be freely available until 2030. Hopefully, the 10 year server cost will not be in vain. Happy reading and education.
Co-Founder & CEO